Digital Marketing

YouTube Growth - Lead

Hyderabad, Telangana
Work Type: Full Time
About ACE Online: 

ACE Online(formerly known as Deep Learn) is India's #1 Online Learning Platform for Engineering Competitive Examination. Our engineering test preparation courses are carefully crafted by experienced faculty at ACE Engineering Academy.

Our courses are highly structured and are continuously updated to maintain relevance. Every course gives you access to Doubt Clearing Support through Email and Live Sessions to improve your outcomes. We also offer an Online Test Series to help you get prepared for the real tests.

ACE Online(formerly known as Deep Learn) platform is now available on Android. Windows 10 & iOS Apps will be launched soon.

Roles & Responsibilities:
  • Design structured programs - Live & Recorded for all the YouTube channels
  • Devise SEO strategies which include but are not limited to Channel Tags, Channel Keywords, Channel Descriptions, Video Descriptions and Hashtags
  • Conduct competitive analysis to understand the content gap between ACE Online and other competitors
  • Create Live events and monitor the analytics to understand the scope of improvement
  • Co-ordinate with the Pre & Post-Production departments, content creators and creative team to ensure efficient work-flow
  • Regularly monitor the Channel metrics to devise optimization strategies
  • Design and implement Influencer Marketing campaigns
  • Devise cross-channel marketing campaigns to amplify the growth
  • Generate bi-weekly and monthly reports and present them to the project manager
Required Skills:
  • 5+ years of experience in Digital Marketing in at least 3 years of experience with CMS and YouTube Growth Marketing
  • Experience in handling and optimizing a YouTube channel with at least 200K subscribers
  • Hands-on experience with any of the YouTube Analytical Tools - Unbox Social, Social Insider, Tube Buddy, VidIQ, etc.,
  • Experiential knowledge of YouTube SEO, Growth Hacking and Influencer Marketing
Preferences will be provided to candidates with experience in Ed-Tech or E-Learning Industry (will make your resume stand out)

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