Marketing

SEO Specialist

Hyderabad, Telangana
Work Type: Full Time

Responsibilities:

  • Conduct keyword research to determine the most appropriate and relevant keywords to target, shape the content strategy.

  • Coordinating with the content team and providing guidelines to build the best SEO friendly content.

  • Optimize website/blog pages and aim for featured snippet ranking in SERPs.

  • Leverage tools, to monitor, report and act on performance of all website/digital properties.

  • Conduct website audits, competitor analysis and identify SEO opportunities, and present plans to enhance website performance.

  • Review and resolve technical SEO issues (page load, Mobile friendly UI/UX).

  • Manage all website properties' internal linking structure and enhance to support SEO efforts.

  • Having hands on experience using facebook pixel.

  • Identify link building opportunities, develop ideas to acquire backlinks that positively impact organic rankings.

  • Monitor and report on search engine keyword rankings.


Key Qualifications:

  • Minimum 2-6 years of experience in SEO with leading SEO strategy and traffic growth

  • Experience of working on an EdTech based company/product would be an advantage.

  • Google Analytics(certification preferred), Search Console, Google Data Studio, Google Tag Manager, and reporting experience is required.

  • Proficiency in tools like SEMRush, Screaming Frog, Ahrefs, etc.

  • Experience in Schema implementation

  • Experience in working on any CMS


About you:

  • You have the ability to work in a dynamic, deadline-driven environment

  • You can quickly learn new tools, and adapt to new processes

  • You have Clear understanding of modern digital marketing tactics, tools, processes, and best practices

  • You have ability to follow-through, personal drive, and ability to understand direction and feedback


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