Collaborate with Product Team to design a SEO roadmap in order to scale the Website growth
Analyze the users and their behavior on the website to devise a strategy that will improve the user experience - resulting in the increase of engagement and conversion rates
Analyze the market and competitors to devise keyword strategies. Monitor the keyword rankings regularly and optimize whenever necessary
Define guidelines for the website content in order to make it SEO-friendly and to increase the Domain Authority
Own the product’s blog along with the content writers and produce user-driven content. Be the first in the market to talk about an exam/ job notification
Grow and nurture the blog community and increase the user flow from blog to the product page
Analyze the market to identify the forums and blogs that are used by our target audience in order to devise guest-blogging strategy.
Utilize the discussion forums like Quora and others to generate back-links to the website
Devise strategies to generate organic leads and to increase automated payments
Analyze our performance and benchmark against our competitors
Present monthly, and quarterly organic growth analyses to the leadership team
5+ years of hands-on experience and proven track record of driving user and revenue growth through SEO
Proven track record of scaling the organic website traffic to at least 1M users
Deep understanding of Advance SEO practices
Expert-level knowledge of GA4 and other analytical tools like SemRus/ Ahrefs/ Moz
Strong writing, listening and speaking skills (English)
Ability to work in a highly cross-functional and fast-paced environment
Experience in EdTech industry is an advantage