Digital Marketing

Sr Associate - SEO Growth

Hyderabad, Telangana
Work Type: Full Time

What you will be doing?

  • Collaborate with Product Team to design a SEO roadmap in order to scale the Website growth 

  • Analyze the users and their behavior on the website to devise a strategy that will improve the user experience - resulting in the  increase of engagement and conversion rates

  • Analyze the market and competitors to devise keyword strategies. Monitor the keyword rankings regularly and optimize whenever necessary

  • Define guidelines for the website content in order to make it SEO-friendly and to increase the Domain Authority

  • Own the product’s blog along with the content writers and produce user-driven content. Be the first in the market to talk about an exam/ job notification

  • Grow and nurture the blog community and increase the user flow from blog to the product page

  • Analyze the market to identify the forums and blogs that are used by our target audience in order to devise guest-blogging strategy.

  • Utilize the discussion forums like Quora and others to generate back-links to the website

  • Devise strategies to generate organic leads and to increase automated payments

  • Analyze our performance and benchmark against our competitors

  • Present monthly, and quarterly organic growth analyses to the leadership team

What are we looking for?

  • 5+ years of hands-on experience and proven track record of driving user and revenue growth through SEO

  • Proven track record of scaling the organic website traffic to at least 1M users

  • Deep understanding of Advance SEO practices 

  • Expert-level knowledge of GA4 and other analytical tools like SemRus/ Ahrefs/ Moz

  • Strong writing, listening and speaking skills (English)

  • Ability to work in a highly cross-functional and fast-paced environment

  • Experience in EdTech industry is an advantage

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